SERVICES_CONTENT

NEEDS ASSESSMENT
Facilitate discussions about the forces driving change in your industry. Define market and industry success factors, threats and opportunities. Coordinate all of this information into actionable knowledge that insures your sustainable competitive advantages. Clarify your company vision and goals.

Deliverables:

Presentations based on vision and goals to use in planning

Objective reports showing what's right and what needs improving in your business

Action items that can be implemented quickly to solve problems and facilitate change

STRATEGIC PLANNING
Building on the Needs Assessment, a strong business plan can be created that will serve as a road map for success. Use the plan to budget resources, raise money and focus company efforts.

Deliverables:

A succinct, powerfully written executive summary to use in focusing your goals

A thoughtful and complete business plan to use in guiding your company to higher profitability

Presentations that illustrate planning to employees and investors

TACTICAL PLANNING
From the business plan, tactical tools are developed to measure and track implementation. Reporting spreadsheets allow you to allocate resources, create budgets and ensure the success of your vision.

Deliverables:

Checklists of tasks and processes you need to implement

Spreadsheets to help you track results

Report templates to use when presenting results to investors or senior management

BRANDING
Identify the basic elements of your brand and define its value in the marketplace. Find out how your customers perceive and value your products and services.

Deliverables:

Reports defining your brand experience to use in your marketing campaigns

Spreadsheets of data developed to back up your brand assumptions

Presentations based on significant points to use in marketing and sales positioning

MARKET RESEARCH
Develop a complete picture of the marketplace you are serving and your competition. Determine where to focus your product development and marketing efforts for profitability and competitive advantage.

Deliverables:

Market summary report with backup data and statistics that you can use to support your positions

Spreadsheet listing competition and selected variables that you can use to identify leads and sales opportunities

PRODUCT DEVELOPMENT
Research and develop a Market Requirements Report that includes an assessment of the markets in which your new product will be marketed. Determine the product features that your market wants and will pay for. Document competition and differentiating factors for your product. This report forms the basis for developing product requirements.

Deliverables:

Comprehensive report to use in positioning products

Competitive research on similar services or products

Product background showing history of development so that you can sync new product with existing products

Necessary features to use in developing new
successful, profitable product

MARKETING
Examine marketing efforts and create marketing plan that will ensure success for products and services.

Deliverables:

Assessment of competition's marketing efforts to use in decision making

Suggestions for positioning and marketing campaigns that support brand identity and company vision

Suggestions and plan for Public Relations efforts that can maximize your press exposure

Suggestions and plan for Web site content that supports your brand and positioning

CUSTOMER RELATIONSHIP MANAGEMENT (CRM)
Develop a comprehensive plan for managing and improving customer relations that will increase the amount each customer is spending with your company.

Deliverables:

Assessment of current customer relationships to determine most profitable clients

Suggestions for improving and building on current relationships in order to gain more budget share

Analytical and tracking technology and tools to create business intelligence that can be used in every department of your business

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	SERVICES NEEDS ASSESSMENT Facilitate discussions about the forces driving change in your industry. Define market and industry success factors, threats and opportunities. Coordinate all of this information into actionable knowledge that insures your sustainable competitive advantages. Clarify your company vision and goals. Deliverables: Presentations based on vision and goals to use in planning Objective reports showing what's right and what needs improving in your business Action items that can be implemented quickly to solve problems and facilitate change STRATEGIC PLANNING Building on the Needs Assessment, a strong business plan can be created that will serve as a road map for success. Use the plan to budget resources, raise money and focus company efforts. Deliverables: A succinct, powerfully written executive summary to use in focusing your goals A thoughtful and complete business plan to use in guiding your company to higher profitability Presentations that illustrate planning to employees and investors TACTICAL PLANNING From the business plan, tactical tools are developed to measure and track implementation. Reporting spreadsheets allow you to allocate resources, create budgets and ensure the success of your vision. Deliverables: Checklists of tasks and processes you need to implement Spreadsheets to help you track results Report templates to use when presenting results to investors or senior management BRANDING Identify the basic elements of your brand and define its value in the marketplace. Find out how your customers perceive and value your products and services. Deliverables: Reports defining your brand experience to use in your marketing campaigns Spreadsheets of data developed to back up your brand assumptions Presentations based on significant points to use in marketing and sales positioning MARKET RESEARCH Develop a complete picture of the marketplace you are serving and your competition. Determine where to focus your product development and marketing efforts for profitability and competitive advantage. Deliverables: Market summary report with backup data and statistics that you can use to support your positions Spreadsheet listing competition and selected variables that you can use to identify leads and sales opportunities PRODUCT DEVELOPMENT Research and develop a Market Requirements Report that includes an assessment of the markets in which your new product will be marketed. Determine the product features that your market wants and will pay for. Document competition and differentiating factors for your product. This report forms the basis for developing product requirements. Deliverables: Comprehensive report to use in positioning products Competitive research on similar services or products Product background showing history of development so that you can sync new product with existing products Necessary features to use in developing new successful, profitable product MARKETING Examine marketing efforts and create marketing plan that will ensure success for products and services. Deliverables: Assessment of competition's marketing efforts to use in decision making Suggestions for positioning and marketing campaigns that support brand identity and company vision Suggestions and plan for Public Relations efforts that can maximize your press exposure Suggestions and plan for Web site content that supports your brand and positioning CUSTOMER RELATIONSHIP MANAGEMENT (CRM) Develop a comprehensive plan for managing and improving customer relations that will increase the amount each customer is spending with your company. Deliverables: Assessment of current customer relationships to determine most profitable clients Suggestions for improving and building on current relationships in order to gain more budget share Analytical and tracking technology and tools to create business intelligence that can be used in every department of your business	BUSINESS TOOLS DIRECT MAIL PRODUCT DEVELOPMENT BLOGS How to Talk to a Geek BOOKLETS How To Talk to a Geek PRESENTATIONS MEETING FACILITATION