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MARKETING
Marketing Projects
Marketing projects come in all sizes and shapes depending on the needs of clients and products. However, the common goal of all marketing is to make potential customers aware of the benefits of the product or service. Postcards are often a cost-effective choice for marketing projects when budgets are tight. Oversized cards and color can cut through the clutter and make prospects aware of the message. Brochures are a good choice for marketing products that require an explanation and have many features and benefits. Often return forms can be included on a brochure in order to generate sales. Inserts are a good choice for target marketing to special groups. Placed in magazines, newsletters or as ridealongs in invoices, they can be very effective at communicating benefits. Inserts can also be made interactive by including a reply card. Web Sites are now important marketing tools for all companies. Using a Web site, a company can communicate its benefits and offer its marketing materials to its prospects on a 24/7 basis. Branding and positioning can be presented along with other information needed to support decision making. |